How K-pop conquered the universe
16 mins | Jul 25, 2021
Why is the genre so popular? Its catchy songs, savvy use of social media and dedicated fans are a formula for global success. Marian Liu, Youjin Shin and Shelly Tan explore how K-pop became a multi-billion dollar international phenomenon, so successful that their fans often reach beyond the music industry to support a range of political causes.
From The Washington Post