The most popular content on Facebook belongs in the garbage

The most viewed post was a sixty-nine joke from a Family Feud episode. Meta’s own report into what gets the most clicks confirms what many of us know already: memes win. Abby Ohlheiser examines how the popular accounts that churn out Facebook’s most-viewed content are spammy, but that’s not necessarily harmful. However, the way they drive traffic to potentially shady sites can be.