The VC-fuelled comeback of WeWork founder Adam Neumann
11 mins | Aug 30, 2022
Will his ventures find success or end in familiar disaster? Despite an almighty fall from grace, the mercurial entrepreneur promises his new start-up can disrupt the property industry. Andreessen Horowitz is betting he is right. Andrew Edgecliffe-Johnson and Richard Waters examine Adam Neumann’s new business and reveal how it has managed to capture the venture capitalists' support by promising to rethink a decades-old rent-to-own model that is supposed to make it easier for tenants to turn into homeowners.
From Financial Times