Cancelled flight? Shoddy clothing? Disappointing meal? Blame skimpflation, the hidden curse of 2022

A series of hidden events have created a fashionable wave of substandard products. Reluctant to raise prices, businesses are cutting costs wherever they can, usually without telling their customers. Zoe Wood explores how after an era of shrinkflation, where a product becomes smaller, but the price doesn’t, we are now entering a time of skimpflation. Here, she explores how this rise in poor quality is starting to become the new normal.